Azia Center Signage & Graphics Program
Shanghai, China
The sleek, crystalline Azia Center is the newest high rise office building in Shanghai's rapidly developing Pudong financial district. C&VE designed the brand identity and signage programs to target sophisticated multinational financial services tenants. C&VE generated and analyzed several names for the tower, with the Client selecting the name Azia Center for its unique spelling and distinctive attitude. Drawing inspiration from the contemporary architecture, C&VE developed a stylish, clear logotype and extended the brand identity throughout the building, including the signage, construction fence graphics, stationery, leasing brochure, and web site.
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