CityLink Mall
Singapore
The spirited CityLink Mall identity, lively entrance pylons, directional signs, colorful banners, feature walls, and directories brand the mall as Singapore’s most unique and successful subterranean retail arcade. Colors from this multi-faceted identity inspired many applications throughout the complex, including the wayfinding signage, directories, feature walls, banners, flags, print collateral material, and shopping bags. These elements help reinforce the arcade's brand and creates an holistic environment that promotes speedy connections to points beyond. The CityLink Mall is one of Singapore's busiest retail destinations.
Kohn Pedersen Fox Associates, Architects
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